Organizational Awareness and Direction

As part of the Leaders in BC Survey, we sought to establish benchmarks as to people’s awareness and understanding of several initiatives or organizations involved in lifelong learning and skill development among adults, these being the:

• BC Workforce Literacy Initiative;
• Industry Training and Apprenticeship Commission; and
• BC Business Employability Skills Board.

The BC Workforce Literacy Initiative…

BC Leaders’ Survey

“There are a number of organizations or initiatives in BC who are involved in lifelong learning and skill development among adults. Have you heard of the BC Workforce Literacy Initiative?”

NOTE: Due to rounding, percentages may not exactly total 100

Nearly half of all respondents had heard of the BC Workforce Literacy Initiative. Understandably, awareness was highest among workforce literacy practitioners (86). Interestingly, it was lowest among business (34) and community development workers (33).

• When asked what the Initiative is or does, there are some who know …

  • is part of Literacy BC

  • advocates for workplace literacy

  • promotes literacy

  • promotes research and product development through the workforce

  • a mechanism for bringing interested parties together to actually start up different programs

  • series of strategies funded by National Literacy Secretariat to upgrade literacy in the workplace

  • to mostly promote knowledge concerning literacy in business and industry

  • tries to create different forums to publicize and promote workplace initiatives and tries to support them with very few dollars