BC Leaders’ Survey

“Relative to other social issues, and on a scale of 5 to 1 (most to least), how would you rate the seriousness of the literacy challenge?”

All Bus Lab Gov CD ED WLP
% % % % % % %
5 18 11 24 7 15 27 22
4 48 49 43 56 49 56 38
3 26 30 27 29 26 15 33
2 7 11 6 7 10 2 7
1 - - - - - - -

NOTE: Due to rounding, percentages may not exactly total 100%


Two thirds of respondents rated literacy as important relative to other social issues. Educators were the most likely to feel this way (80%) while business was the least likely (50%).


BC Leaders’ Survey

“Why do you feel this way?”

All Bus Lab Gov CD ED WLP
% % % % % % %
Effect on Other Issues 33 21 19 38 42 46 43
Foundational 32 33 33 36 33 39 11
Other Issues More Important 25 31 21 24 27 17 25
Economic Impact 16 15 13 18 13 15 32
Impact on Workplace 12 12 25 13 4 11 4
Personal Impact 7 7 8 2 4 1 4

NOTE: As many respondents gave more than one answer, percentages do not total 100%




Among the 67% who rated the importance of literacy as a 4 or 5, the most frequent explanations given were that literacy affected and was foundational for so many other issues. Many respondents – and particularly workforce literacy practitioners and labour – cited the economic impact of literacy and/or its impact on the workplace as a reason for its importance.

Virtually all of the 33% of the respondents who rated the importance of the literacy challenge as a 2 or 3 relative to other social issues said they felt that other issues are more important.


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