Leaders in BC Telephone Survey

(Respondent Label)

Hello, my name is (whoever) and I’m calling to follow up on a letter you should have received recently from Literacy BC. We really appreciate your participation in this important survey. Do you have ten minutes or so now to answer a few questions – or shall we schedule another time that is more convenient?

1. First of all, if someone were to ask you what “literacy” is, what would you tell them?

2. Has your view of literacy changed in any way over the last three years? How – and why?

3. Have you heard anything about the International Adult Literacy Survey?

IF YES: Well, as you may know, the survey was conducted by Statistics Canada with several international partners and measured the “level” of literacy among adults from 22 countries. Basically, there were 5 levels with the lowest 2 considered insufficient to function effectively in today’s society. What was the percentage of Canadians found to be at these lowest two levels – do you remember?

IF NO: Well, the survey was conducted by Statistics Canada with several international partners and measured the “level” of literacy among adults from 22 countries. Basically, there were 5 levels with the lowest 2 considered insufficient to function effectively in today’s society. What would you guess is the percentage of Canadians found to be at these lowest two levels?

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